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01. Photography blog: Zion Adventure Photog

The Zion Adventure Photog blog establishes owner Arika as an expert of both photography and Zion National Park. The blog’s rugged, playful color scheme of brown and gold evokes nature and sunshine. Its homepage features visual testimonials of happy clients enjoying their adventures. Arika embeds her Instagram Feed directly onto her site, spreading the word about her service and drawing people deeper into her brand through social media marketing.

Key takeaways

• Have a clear purpose for your blog. Arika successfully showcases her photography portfolio and establishes her expertise of the Zion area. This clear purpose helps her to focus her content and to attract the right audience.

• Be an expert in your field. Arika is an expert in canyoneering and hiking, and her knowledge comes through in her blog posts. She provides detailed guidance on these activities, which is invaluable to her audience 

Got a question?

How can a photography blog convey the emotion behind an image through words, especially to audiences who may not have the same cultural or personal context?

A photography blog can bring out the emotion in an image by telling a story, adding context and focusing on feelings anyone can relate to. Instead of just describing what’s in the photo, it can highlight details that set the mood—like the way light hits a subject’s face or the tension in a fleeting glance. A little backstory or a simple comparison can help people connect, even if they don’t share the same cultural background.

02. Interior design blog: Seasons in Colour

Jenny Kakoudakis’ interior design blog, Seasons in Colour, equips professional designers with educational content—all within a sophisticated, tasteful and user-friendly site. In fact, it earned an Amara Interior Blog Award back in 2016

The first fold of the site is a full-bleed image of the feature story. The secondary feature appears on a black background, which breaks up the design of the site while calling attention to an article that Jenny is particularly proud of. To monetize the blog, she built a shopping page full of affiliate links.

Key takeaways

• Keep the design simple. Although the Seasons in Colour blog has tons of content on it, the minimalist design prevents readers from feeling overwhelmed.

• Be consistent with your blogging. If you want to create a successful blog when starting a business, you need to publish new content on a regular basis. Seasons in Colour consistently puts out new and high-quality content, establishing it as a leading blog in its niche.

How can an interior design blog inspire creativity for readers with limited budgets or unconventional living spaces, like tiny homes or shared apartments?

An interior design blog can share clever tricks: think multi-use pieces, easy DIYs and design hacks that make the most of limited space. For tiny homes or shared apartments, it’s about making the space feel personal without breaking the bank. The goal is to help readers see their homes in a new way and get inspired to make it work, no matter what they’re working with.